Best Zapier Integrations for Small Business 2026: Top 20 Picks
Small businesses save an average of 10–15 hours per week with the right Zapier integrations. Here are the 20 integrations that deliver the most value for most small business workflows.
Free to start: Zapier is free at zapier.com — no credit card required. Free plan includes 100 tasks/month and access to all 6,000+ integrations. No coding knowledge needed.
CRM Integrations
HubSpot — The most popular CRM on Zapier. Connect to 500+ apps for lead capture, deal updates, contact enrichment, and email triggers. Essential for any sales-focused small business.
Pipedrive — Excellent for deal-flow automation. Automatically move deals through pipeline stages based on email activity, form submissions, or payment events.
Salesforce — Enterprise CRM with powerful Zapier integration. Create leads, update opportunities, and log activities automatically from any trigger.
Email Marketing Integrations
Mailchimp — Add subscribers from any source (forms, CRMs, eCommerce), trigger campaigns based on behaviour, and sync contact lists across tools.
ConvertKit — The favourite for content creators. Tag subscribers, add to sequences, and trigger broadcasts based on purchases, form fills, or course completions.
ActiveCampaign — Most powerful automation for email marketing. Combined with Zapier, it creates sophisticated multi-channel customer journeys.
Project Management Integrations
Notion — Create database entries, update properties, and build project tracking systems that automatically populate from emails, forms, and CRM updates.
Trello — Simple card creation from any trigger. New email, new lead, new order — each creates a card in the right list for your team to action.
Asana — Task creation with full details, due dates, and assignees automatically set from trigger data. The best option for team project tracking.
Communication Integrations
Slack — The most connected app on Zapier. Send notifications, create channels, post updates, and receive summaries from virtually any business event.
Gmail — Send emails, label messages, create drafts, and trigger actions based on email content. The foundation of most small business Zap workflows.
eCommerce and Finance
Shopify — Order processing, inventory updates, customer tagging, and fulfilment notifications. Connects to 200+ logistics and CRM tools.
Stripe — Payment-triggered automations: update CRM, send receipts, grant access, notify team. Essential for any subscription or one-time payment business.
QuickBooks / Xero — Automated invoice creation, payment logging, and expense tracking from sales data.
Form and Survey Tools
Typeform — The best-designed form tool with rich Zapier integration. Form responses automatically flow to your CRM, email tools, and project management apps.
Google Forms — Free, unlimited forms. Every submission can trigger CRM creation, email confirmation, Slack notification, and spreadsheet logging simultaneously.
Best starting combination for a small business: Google Forms → HubSpot (CRM) → Gmail (auto-reply) → Slack (team notification). This single 4-action Zap handles your entire lead capture and routing process automatically.
All Zapier integrations (all 6,000+ apps) are available on the free plan. The limitation on the free plan is task volume (100 tasks/month) and that Zaps must be single-step. Premium connectors require a paid plan.
The most popular Zapier integrations include Gmail, Google Sheets, Slack, Notion, HubSpot, Mailchimp, Typeform, Stripe, Shopify, and Trello. These cover the core needs of most small businesses.
Yes, via webhooks. Zapier has a built-in webhook trigger and action that lets you send and receive data from custom applications, even if they don't have a native Zapier integration.
A single Zap can have one trigger and unlimited actions (on paid plans). Free plans are limited to single-step Zaps (one trigger + one action).